Sean Malarkey

We upload that to Facebook, and in a short period of time, it goes through and matches all of those emails against the Facebook database.

And then if there is a match, it will include that.

So, for example, I think when we uploaded it, we had 80% of our emails.

Let's just say it was an 80,000 number.

80,000 numbers had a match.

So, okay, cool.

So we have an 80,000-person match.

And then you click on insights, you can learn male, female, you can learn age, what their ages are, where they fall.

So it'll say 35 to 40, 45 to 50, and then a certain percentage associated with each, where they live, what country they live in, what their college education level is, all these things.

So we uploaded that originally.

And before, when they first made that tool available, they didn't have insights.

So what I would do is upload that and I would run an ad using that audience.

Of the 80,000?

Yes.

When I first plugged in the ad, I would say, this will be shown to 80,000 people on the right side.

And then I would say, okay, show only to males.

And it would change that number from 80 to 40 or to 30 or whatever the number was.

And then I would say, oh my gosh, wow.

So that looks like we actually have a 50-50 draw if it was 40,000, for example.

Yeah, so what that really does is tells you exactly who your audience is so that when you go out to do your front-end marketing, at that point, you know who to target to get the best results.