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Sean Malarkey

๐Ÿ‘ค Speaker
182 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

So our affiliates, a lot of our revenue comes from affiliate traffic.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

Jeez, it's, it's North of

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

Probably over 2 million.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

It's close to that if it's not over.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

And it's hard to calculate.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

I'd have to literally go back and add it all the way from the beginning.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

We do have over 20,000 customers now, which on the surface looks, you know, a $100 product, that's over 2 million.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

But it's close to, if not over...

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

$2 million and the revenue from affiliates, probably 60% of that revenue or 70% has come from, probably 60% has come from affiliates.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

But that's even a hard figure to tell too because what happens is, Nathan, you may tell your friend John about LinkedIn influence and then so you would be an affiliate that would help generate John's interest and John becomes a customer as a result.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

But then John goes and tells Bob, Francis, and Sarah and those don't necessarily come back through you as an affiliate perspective.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

Yep.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

So that's a hard question to answer, but on the surface, 60% to 70% of our sales we pay an affiliate commission on.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

of 60 or 70% of the entire number.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

Yes, so it's a big, big topic we could talk long and hard about.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

But what we did to start was took our existing customer list, uploaded it to Facebook.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

They now have a tool called Insights where you can just click and literally learn all these great things about your audience.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

So you can click on Insights and you can learn what the ratio of male to female is.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

And how this works, I guess it should be a little bit more granular, but you upload an email list.

SaaS Interviews with CEOs, Startups, Founders
Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17

So let's just say we have a 100,000 person email list.