Sean Malarkey
๐ค SpeakerAppearances Over Time
Podcast Appearances
So our affiliates, a lot of our revenue comes from affiliate traffic.
Jeez, it's, it's North of
Probably over 2 million.
It's close to that if it's not over.
And it's hard to calculate.
I'd have to literally go back and add it all the way from the beginning.
We do have over 20,000 customers now, which on the surface looks, you know, a $100 product, that's over 2 million.
But it's close to, if not over...
$2 million and the revenue from affiliates, probably 60% of that revenue or 70% has come from, probably 60% has come from affiliates.
But that's even a hard figure to tell too because what happens is, Nathan, you may tell your friend John about LinkedIn influence and then so you would be an affiliate that would help generate John's interest and John becomes a customer as a result.
But then John goes and tells Bob, Francis, and Sarah and those don't necessarily come back through you as an affiliate perspective.
Yep.
So that's a hard question to answer, but on the surface, 60% to 70% of our sales we pay an affiliate commission on.
of 60 or 70% of the entire number.
Yes, so it's a big, big topic we could talk long and hard about.
But what we did to start was took our existing customer list, uploaded it to Facebook.
They now have a tool called Insights where you can just click and literally learn all these great things about your audience.
So you can click on Insights and you can learn what the ratio of male to female is.
And how this works, I guess it should be a little bit more granular, but you upload an email list.
So let's just say we have a 100,000 person email list.