Sean Merwin
speaker
7,437 appearances
27 recordings
1 series
first heard Aug 2024
last heard 9 Sep
Sean Merwin’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 10 in all, peaking in Aug 2026 with 4.
Appearances
We would do what many people might call a friends and family playtest, where you're sending it to people probably under NDA, who you know, who you trust, and you get their sort of feedback before it goes public.
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And then of course you have open playtesting, which will sometimes be like if you back to Kickstarter, you get to
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you'll get a a preview of of the rules and you can do some playtesting and have a mechanism to give feedback.
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So that's the playtesting side of things.
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Does that track with what you know and have dealt with?
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Yeah, I've worked I worked in digital marketing for many, many years, more years than I wanted to.
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So what I've learned is don't underestimate the power of marketing and secrets and marketing and surprises, especially if it's paired with a sort of a sales funnel or a sales uh aspect to it.
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Yeah.
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You will get more sales if you announce a surprise and then do pre-ordering than if you announce something and then just have.
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The ordering later.
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Yeah.
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Um.
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Because there is an aspect of some parts of your audience that are like
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I'm excited.
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I it's overcome my rational brain.
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Um, I know that I don't know, but I part of me knows that if I wait, I probably won't get this.
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I won't order it.
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So let me order it now.
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Uh while it's at the peak of my interest.
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Showing 1521–1540 of 7,437 · page 77 of 372
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