Sean Moss-Pultz

Bitmark.com.

Desktop software.

Our mobile software is coming in March and that software, we work with IFTTT, if you've heard of them, IFTTT and that.

Yep.

Cool, so you can think of it as anything that you can get access to over IFTTT.

So the playlists that you like on Spotify, the sleep data you have in your phone, the location data you have on your phone, and you can set up rules that that data would be automatically bitmarked.

And when it's bitmarked, a copy of it is recorded on your computer.

The ownership rights to that are publicly declared that these are yours.

And now you're able to create individual instances, individual properties, digital properties that can be transferred and sold.

And so once you create these properties, let's say I want to make 10 copies of my data, of the run data, then each of those would be individually transferable, individually sellable.

So our software would generate a link, which you could then share over social media, your website.

Somebody would be able to purchase your data using a credit card, paying for Bitcoin if they like, and then their system would connect into your system.

It's a peer-to-peer transfer, and the property would then be transferred to their system.

The ownership record, kind of like when you buy

a car, you have to go to DMV.

They update that title.

Our system would update the ownership record to the new owner.

And now that particular method of being able to have that title where you can trace the chain of title, that method is what allows you to establish ownership over your data.

So I know location data in the U.S.

is worth around $50 a year.