SaaS Interviews with CEOs, Startups, Founders
EP 573: I Sell My Financial Data On This Podcast with BitMark CEO Sean Moss-Pultz
17 Feb 2017
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What is BitMark and how does it enable ownership of personal data?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top.
Chapter 3: How does BitMark's business model work?
Five and six million. He is hell-bent on global domination.
Chapter 4: What are the potential earnings from selling personal data?
We just broke our 100,000 unit sold mark.
Chapter 5: Can I legally protect my data using BitMark?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks is Jose Avila.
Chapter 6: What is the history and background of BitMark?
He is a 17-year-old that doesn't want to go to college and he wants to start his own business. For your chance to win 100 bucks just like Jose every Monday morning, simply subscribe to this podcast on iTunes right now and then text the word Nathan to 33444 to prove that you did it.
Guys, if you want an easy tool to use to book your meetings back to back, to batch your calls, to make sure people actually show up when they schedule, you want to use Acuity Scheduling. It's what I use for all my podcast interviews at nathanlatka.com forward slash schedule.
Chapter 7: How does BitMark plan to expand its services in different markets?
I'll tell you more about how I use it later on in the episode. Nathan Latke here.
Chapter 8: What types of data are most valuable for sale?
Today is episode 573 and coming up tomorrow morning, you're going to learn from Luke Stronach. He breaks us through buying a $2 million, 600 acre pecan farm and how he makes 450 bucks per acre per month, literally shaking money from pecan trees. Good morning, folks. Nathan Ladka here. Our guest today is Sean Mospolizzi. He is the CEO and founder of Bitmark.
It's the property system for the digital environment. It enables individuals to claim ownership over personal data and digital assets akin to how land registrars track land titles or patent offices track patents. Sean, are you ready to take us to the top? I'm ready. All right. Tell us what Bitmark does and what's your business model? How do you generate revenue?
Sure. So we are a registrar. So anybody that has data can be anything from a photograph to health data coming out of a Fitbit would be able to establish ownership to that and then quickly and easily list it for sale or just protect it if that's all they want to do. So the business model is a small commission on each sale, sort of like a exchange marketplace type model.
OK, so give me a real example. I'm wearing a Fitbit right now. I just went on a jog. I have that data. First off, how do I actually it feels like it's hard for me to actually hold that data in my hand. How do I hold that data in my hand somewhere?
Well, first off, the data is in your phone. It's in different devices that you have. And you're right, it's very hard to get this out. The whole kind of promise of IoT would be that these sorts of devices would make our lives easier, no more data. But the truth is, is the data is trapped in there.
And there's a lot of people that would love to have access to that data that would pay you to use that data. Maybe they're researchers, they need to use it for, you know, research. Looking at sleep pattern studies, maybe there are advertisers who are interested in location data for certain demographics over certain regions. Right now, we're giving all this away for free.
We don't have property rights over that data. And so we think that, A, you should be able to protect your data the same way you can protect your home or your car or things you own. And B, for people that would like a passive income, property is like the definitive passive income.
And what is the, so Sean, take me in and actually give me an example of me using Bitmark. I just finished my run. I want to make money off my run data. I want to sell it. How do I use you to do it? Right on.
So you would use our software. You would download our free software. Where is that? Bitmark.com? Bitmark.com.
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