Sean Moss-Pultz

Sure.

So we are a registrar.

So anybody that has data can be anything from a photograph to health data coming out of a Fitbit would be able to establish ownership to that and then quickly and easily list it for sale or just protect it if that's all they want to do.

So the business model is a small commission on each sale, sort of like a exchange marketplace type model.

Well, first off, the data is in your phone.

It's in different devices that you have.

And you're right, it's very hard to get this out.

The whole kind of promise of IoT would be that these sorts of devices would make our lives easier, no more data.

But the truth is, is the data is trapped in there.

And there's a lot of people that would love to have access to that data that would pay you to use that data.

Maybe they're researchers, they need to use it for, you know, research.

Looking at sleep pattern studies, maybe there are advertisers who are interested in location data for certain demographics over certain regions.

Right now, we're giving all this away for free.

We don't have property rights over that data.

And so we think that, A, you should be able to protect your data the same way you can protect your home or your car or things you own.

And B, for people that would like a passive income, property is like the definitive passive income.

So you would use our software.

You would download our free software.

Where is that?

Bitmark.com?