Sean Rad

Tinder was a relatively complicated product to market because it is very much location specific and you're building network effects, right? So the strength of the network, you don't want random people just sort of downloading that app and never opening it again. So you need a sort of strong connection amongst the network.

Tinder was a relatively complicated product to market because it is very much location specific and you're building network effects, right? So the strength of the network, you don't want random people just sort of downloading that app and never opening it again. So you need a sort of strong connection amongst the network.

Tinder was a relatively complicated product to market because it is very much location specific and you're building network effects, right? So the strength of the network, you don't want random people just sort of downloading that app and never opening it again. So you need a sort of strong connection amongst the network.

So we kept thinking like, what are areas where groups of friends or similar people sort of gather and congregate? And one of those are parties. And an intern of ours was in college at the time. And his friend who was sort of like one of the most popular people at USC was having a big birthday party. I think it was like a thousand people were invited to this party.

So we kept thinking like, what are areas where groups of friends or similar people sort of gather and congregate? And one of those are parties. And an intern of ours was in college at the time. And his friend who was sort of like one of the most popular people at USC was having a big birthday party. I think it was like a thousand people were invited to this party.

So we kept thinking like, what are areas where groups of friends or similar people sort of gather and congregate? And one of those are parties. And an intern of ours was in college at the time. And his friend who was sort of like one of the most popular people at USC was having a big birthday party. I think it was like a thousand people were invited to this party.

So we told her, we're like, look, we'll pay for the party. We'll throw the party. But in exchange, under one condition, you have to do it at another location. So we shuttled all the students to another location where we had a bigger venue and we can invite more people. But the other condition was that no one gets into the door unless they have Tinder on their phone.

So we told her, we're like, look, we'll pay for the party. We'll throw the party. But in exchange, under one condition, you have to do it at another location. So we shuttled all the students to another location where we had a bigger venue and we can invite more people. But the other condition was that no one gets into the door unless they have Tinder on their phone.

So we told her, we're like, look, we'll pay for the party. We'll throw the party. But in exchange, under one condition, you have to do it at another location. So we shuttled all the students to another location where we had a bigger venue and we can invite more people. But the other condition was that no one gets into the door unless they have Tinder on their phone.

So we literally had bouncers at the door, you know, whether you were invited or not, anyone can come in, but you needed to have Tinder installed on your phone. Now, no one even knew what Tinder was, but the next day everyone woke up and saw the people that they saw at the party confirming this thesis. It's like, maybe there was that girl or guy that I didn't have the courage to walk up to.

So we literally had bouncers at the door, you know, whether you were invited or not, anyone can come in, but you needed to have Tinder installed on your phone. Now, no one even knew what Tinder was, but the next day everyone woke up and saw the people that they saw at the party confirming this thesis. It's like, maybe there was that girl or guy that I didn't have the courage to walk up to.

So we literally had bouncers at the door, you know, whether you were invited or not, anyone can come in, but you needed to have Tinder installed on your phone. Now, no one even knew what Tinder was, but the next day everyone woke up and saw the people that they saw at the party confirming this thesis. It's like, maybe there was that girl or guy that I didn't have the courage to walk up to.

Now I see them in the app and now I can swipe right and now we're matching. bringing people together and then empowering them through the app was a great marketing strategy. And that worked. Once we did that party at USC over the coming days, it went viral on campus. Everyone was talking about it and everyone was sharing it.

Now I see them in the app and now I can swipe right and now we're matching. bringing people together and then empowering them through the app was a great marketing strategy. And that worked. Once we did that party at USC over the coming days, it went viral on campus. Everyone was talking about it and everyone was sharing it.

Now I see them in the app and now I can swipe right and now we're matching. bringing people together and then empowering them through the app was a great marketing strategy. And that worked. Once we did that party at USC over the coming days, it went viral on campus. Everyone was talking about it and everyone was sharing it.

And we realized that was a great mechanism of when we introduce Tinder to the right groups of people, it takes a mind of its own. But I can't stress enough though, that none of that would have mattered if we didn't build a great product. Marketing is important. This is another thing people sort of miss. They think like, all right, I need to figure out how to get it out there.

And we realized that was a great mechanism of when we introduce Tinder to the right groups of people, it takes a mind of its own. But I can't stress enough though, that none of that would have mattered if we didn't build a great product. Marketing is important. This is another thing people sort of miss. They think like, all right, I need to figure out how to get it out there.

And we realized that was a great mechanism of when we introduce Tinder to the right groups of people, it takes a mind of its own. But I can't stress enough though, that none of that would have mattered if we didn't build a great product. Marketing is important. This is another thing people sort of miss. They think like, all right, I need to figure out how to get it out there.

But they don't spend enough time focusing on whether or not they have the right thing to promote.

But they don't spend enough time focusing on whether or not they have the right thing to promote.