Sean Rad

It was 100% about connecting you with someone and you walking away with a meaningful experience.

It was 100% about connecting you with someone and you walking away with a meaningful experience.

And I worry... I think you want to be narrow with the problem you're solving. But maybe you do yourself a disservice if you're too narrow in the audience that you're serving. Because that problem that you're solving can speak to many audiences. So for us, the problem we were solving was to make a new connection. Everyone felt at that time, I think even more so now, a little isolated.

And I worry... I think you want to be narrow with the problem you're solving. But maybe you do yourself a disservice if you're too narrow in the audience that you're serving. Because that problem that you're solving can speak to many audiences. So for us, the problem we were solving was to make a new connection. Everyone felt at that time, I think even more so now, a little isolated.

And I worry... I think you want to be narrow with the problem you're solving. But maybe you do yourself a disservice if you're too narrow in the audience that you're serving. Because that problem that you're solving can speak to many audiences. So for us, the problem we were solving was to make a new connection. Everyone felt at that time, I think even more so now, a little isolated.

They wanted new connections. They wanted to meet someone for whatever reason, marriage, friendship, whatever. We actually had a rule. You were not allowed to say dating at Tinder. You were not allowed to call Tinder a dating app. You're not allowed to say marriage because we weren't about that. We were about an introduction. We were about connecting you with someone for any reason.

They wanted new connections. They wanted to meet someone for whatever reason, marriage, friendship, whatever. We actually had a rule. You were not allowed to say dating at Tinder. You were not allowed to call Tinder a dating app. You're not allowed to say marriage because we weren't about that. We were about an introduction. We were about connecting you with someone for any reason.

They wanted new connections. They wanted to meet someone for whatever reason, marriage, friendship, whatever. We actually had a rule. You were not allowed to say dating at Tinder. You were not allowed to call Tinder a dating app. You're not allowed to say marriage because we weren't about that. We were about an introduction. We were about connecting you with someone for any reason.

The sort of marketing message that we would always repeat is find out who likes you. Is that FOMO? Who likes me that I don't know about? So that was the hook. The reason you would come in is because I'm curious who likes me. The reason you would stay is because you made a new connection that was valuable, that was meaningful for whatever purpose, for whatever intent you have.

The sort of marketing message that we would always repeat is find out who likes you. Is that FOMO? Who likes me that I don't know about? So that was the hook. The reason you would come in is because I'm curious who likes me. The reason you would stay is because you made a new connection that was valuable, that was meaningful for whatever purpose, for whatever intent you have.

The sort of marketing message that we would always repeat is find out who likes you. Is that FOMO? Who likes me that I don't know about? So that was the hook. The reason you would come in is because I'm curious who likes me. The reason you would stay is because you made a new connection that was valuable, that was meaningful for whatever purpose, for whatever intent you have.

The thing that we really focused on is how many conversations we could drive. So, you know, there's swipe, match, talk. The ultimate value proposition is that you're in a dialogue. So the number of unique conversations we were driving was one of the metrics we would look at a lot. We did look at retention in the sense of what was DAO to MAO, MAO to, you know, WOW to MAO.

The thing that we really focused on is how many conversations we could drive. So, you know, there's swipe, match, talk. The ultimate value proposition is that you're in a dialogue. So the number of unique conversations we were driving was one of the metrics we would look at a lot. We did look at retention in the sense of what was DAO to MAO, MAO to, you know, WOW to MAO.

The thing that we really focused on is how many conversations we could drive. So, you know, there's swipe, match, talk. The ultimate value proposition is that you're in a dialogue. So the number of unique conversations we were driving was one of the metrics we would look at a lot. We did look at retention in the sense of what was DAO to MAO, MAO to, you know, WOW to MAO.

But over time, those metrics became less important. The metrics that became more important were conversations, matches, sort of us delivering value, the metrics that measure true value and revenue, which is your desire to compensate us for that value. Retention on its own, it is a problematic metric that could lead sometimes if you're not careful to a lot more harm than it can do. How so?

But over time, those metrics became less important. The metrics that became more important were conversations, matches, sort of us delivering value, the metrics that measure true value and revenue, which is your desire to compensate us for that value. Retention on its own, it is a problematic metric that could lead sometimes if you're not careful to a lot more harm than it can do. How so?

But over time, those metrics became less important. The metrics that became more important were conversations, matches, sort of us delivering value, the metrics that measure true value and revenue, which is your desire to compensate us for that value. Retention on its own, it is a problematic metric that could lead sometimes if you're not careful to a lot more harm than it can do. How so?

Because I think when you're focused on retention and you believe that retention equals value, you can sometimes delude yourself. Me spending hours doing something doesn't mean I extracted true value in it. I could spend hours getting high. Doesn't mean that's valuable in my life.

Because I think when you're focused on retention and you believe that retention equals value, you can sometimes delude yourself. Me spending hours doing something doesn't mean I extracted true value in it. I could spend hours getting high. Doesn't mean that's valuable in my life.

Because I think when you're focused on retention and you believe that retention equals value, you can sometimes delude yourself. Me spending hours doing something doesn't mean I extracted true value in it. I could spend hours getting high. Doesn't mean that's valuable in my life.