Sean Whalen

what do you want to wear? Right. It's easy to come up with slick marketing and slick products and whatever, whatever. But if there's no marketplace for it, it doesn't fucking matter how great your landing pages are, this, that, the other. So you're trying to tie in that story, you know, like who, why is this relevant to you? Like, why do you believe in this?

what do you want to wear? Right. It's easy to come up with slick marketing and slick products and whatever, whatever. But if there's no marketplace for it, it doesn't fucking matter how great your landing pages are, this, that, the other. So you're trying to tie in that story, you know, like who, why is this relevant to you? Like, why do you believe in this?

what do you want to wear? Right. It's easy to come up with slick marketing and slick products and whatever, whatever. But if there's no marketplace for it, it doesn't fucking matter how great your landing pages are, this, that, the other. So you're trying to tie in that story, you know, like who, why is this relevant to you? Like, why do you believe in this?

And then I've literally for the last couple of years, I've been talking about lines on sheep and it's become me. And people have watched my journey as a father, as a business owner, as a man, as, as, as a divorced guy, as a dating guy, like all of these things have been really transparent. And I think people vibe with that. They resonate with it. Right. And so for me, lion's not a sheep. It,

And then I've literally for the last couple of years, I've been talking about lines on sheep and it's become me. And people have watched my journey as a father, as a business owner, as a man, as, as, as a divorced guy, as a dating guy, like all of these things have been really transparent. And I think people vibe with that. They resonate with it. Right. And so for me, lion's not a sheep. It,

And then I've literally for the last couple of years, I've been talking about lines on sheep and it's become me. And people have watched my journey as a father, as a business owner, as a man, as, as, as a divorced guy, as a dating guy, like all of these things have been really transparent. And I think people vibe with that. They resonate with it. Right. And so for me, lion's not a sheep. It,

everybody's been telling me, dude, you're in the perfect storm now with the whole political climate and Trump, because it's like, we're all, you're one or the other, right? You're picking, I do the lion or you're the sheep, which is great, you know, but yeah, there's 175 million people on your side. We're right down the millions. Here's what's cool is everybody now wants to jump on that, right?

everybody's been telling me, dude, you're in the perfect storm now with the whole political climate and Trump, because it's like, we're all, you're one or the other, right? You're picking, I do the lion or you're the sheep, which is great, you know, but yeah, there's 175 million people on your side. We're right down the millions. Here's what's cool is everybody now wants to jump on that, right?

everybody's been telling me, dude, you're in the perfect storm now with the whole political climate and Trump, because it's like, we're all, you're one or the other, right? You're picking, I do the lion or you're the sheep, which is great, you know, but yeah, there's 175 million people on your side. We're right down the millions. Here's what's cool is everybody now wants to jump on that, right?

And we ought to plug into that emotion. They want to plug into the political climate, whatever, whatever. And you really don't have a track record. You don't have a tribe. You don't have any of that. I didn't set out to do that. And I think that's what really makes Lions on a Sheet unique. And I think a lot of people need to wrap their head around this.

And we ought to plug into that emotion. They want to plug into the political climate, whatever, whatever. And you really don't have a track record. You don't have a tribe. You don't have any of that. I didn't set out to do that. And I think that's what really makes Lions on a Sheet unique. And I think a lot of people need to wrap their head around this.

And we ought to plug into that emotion. They want to plug into the political climate, whatever, whatever. And you really don't have a track record. You don't have a tribe. You don't have any of that. I didn't set out to do that. And I think that's what really makes Lions on a Sheet unique. And I think a lot of people need to wrap their head around this.

And it's really difficult to do is having the consistency of delivering content and messaging for the long game. Because now we're in a perfect fucking storm. Now we're crushing because so much content has been put out there over the last couple of years. And it wasn't with the objective of selling t-shirts or selling hats or selling any of that shit.

And it's really difficult to do is having the consistency of delivering content and messaging for the long game. Because now we're in a perfect fucking storm. Now we're crushing because so much content has been put out there over the last couple of years. And it wasn't with the objective of selling t-shirts or selling hats or selling any of that shit.

And it's really difficult to do is having the consistency of delivering content and messaging for the long game. Because now we're in a perfect fucking storm. Now we're crushing because so much content has been put out there over the last couple of years. And it wasn't with the objective of selling t-shirts or selling hats or selling any of that shit.

My mom, literally, she retired last year and she was bored as shit. I said, mom, come help me make t-shirts. And so we had one heat transfer. She was in the office and we'd sell 20 shirts a month, just people stumbling on the website. And she'd run down, she'd get the shirts and she'd make them and she'd write a little note, package them all out.

My mom, literally, she retired last year and she was bored as shit. I said, mom, come help me make t-shirts. And so we had one heat transfer. She was in the office and we'd sell 20 shirts a month, just people stumbling on the website. And she'd run down, she'd get the shirts and she'd make them and she'd write a little note, package them all out.

My mom, literally, she retired last year and she was bored as shit. I said, mom, come help me make t-shirts. And so we had one heat transfer. She was in the office and we'd sell 20 shirts a month, just people stumbling on the website. And she'd run down, she'd get the shirts and she'd make them and she'd write a little note, package them all out.

And that was really what the apparel brand was until the beginning of this year. But being able to sit... in a story and deliver that to people that they believe without trying to sell them anything is massive. And that's a huge tactic that I don't think very many people understand is I believe that the very best salespeople on planet earth are never selling anything.

And that was really what the apparel brand was until the beginning of this year. But being able to sit... in a story and deliver that to people that they believe without trying to sell them anything is massive. And that's a huge tactic that I don't think very many people understand is I believe that the very best salespeople on planet earth are never selling anything.