Sean Whalen

And that was really what the apparel brand was until the beginning of this year. But being able to sit... in a story and deliver that to people that they believe without trying to sell them anything is massive. And that's a huge tactic that I don't think very many people understand is I believe that the very best salespeople on planet earth are never selling anything.

Like you go to my Instagram or my Facebook, you will never see me selling anything. Yet I'm literally able to make millions of dollars through coaching and consulting and other companies that I have but I'm not selling anything. So how does that work? It's unlimited. I'm breathing it. I'm exuding it. Right. And that's, you know, if you're a Jeep guy, you want to start a brand around Jeeps, right?

Like you go to my Instagram or my Facebook, you will never see me selling anything. Yet I'm literally able to make millions of dollars through coaching and consulting and other companies that I have but I'm not selling anything. So how does that work? It's unlimited. I'm breathing it. I'm exuding it. Right. And that's, you know, if you're a Jeep guy, you want to start a brand around Jeeps, right?

Like you go to my Instagram or my Facebook, you will never see me selling anything. Yet I'm literally able to make millions of dollars through coaching and consulting and other companies that I have but I'm not selling anything. So how does that work? It's unlimited. I'm breathing it. I'm exuding it. Right. And that's, you know, if you're a Jeep guy, you want to start a brand around Jeeps, right?

If you're driving a fucking Honda Accord, good luck, right? You better know the clicks and the algorithms, but it's like some of those dudes are like hardcore Jeep guys. They get it. They know what Jeep guys talk about. They know what Jeep guys want and they're able to exude that message. Right. And, and people instantly resonate with it. So that's,

If you're driving a fucking Honda Accord, good luck, right? You better know the clicks and the algorithms, but it's like some of those dudes are like hardcore Jeep guys. They get it. They know what Jeep guys talk about. They know what Jeep guys want and they're able to exude that message. Right. And, and people instantly resonate with it. So that's,

If you're driving a fucking Honda Accord, good luck, right? You better know the clicks and the algorithms, but it's like some of those dudes are like hardcore Jeep guys. They get it. They know what Jeep guys talk about. They know what Jeep guys want and they're able to exude that message. Right. And, and people instantly resonate with it. So that's,

I really do believe that you're in a day and age where we're completely bombarded and flooded with products and things and ads and messages. And if you want the short game, you better freaking figure out how to become a really good marketer, a really good copywriter and buy ads better than anybody else.

I really do believe that you're in a day and age where we're completely bombarded and flooded with products and things and ads and messages. And if you want the short game, you better freaking figure out how to become a really good marketer, a really good copywriter and buy ads better than anybody else.

I really do believe that you're in a day and age where we're completely bombarded and flooded with products and things and ads and messages. And if you want the short game, you better freaking figure out how to become a really good marketer, a really good copywriter and buy ads better than anybody else.

But if you want to build a real brand, like something that has legs that will be around for a long fucking time, that resonate with people, like, why is it important to you? And you better be fucking living it. If you're living it and talking about it, everybody's like, do I, my personal page, am I this page? I got it.

But if you want to build a real brand, like something that has legs that will be around for a long fucking time, that resonate with people, like, why is it important to you? And you better be fucking living it. If you're living it and talking about it, everybody's like, do I, my personal page, am I this page? I got it.

But if you want to build a real brand, like something that has legs that will be around for a long fucking time, that resonate with people, like, why is it important to you? And you better be fucking living it. If you're living it and talking about it, everybody's like, do I, my personal page, am I this page? I got it.

I don't even know how many hundreds of thousands of followers on my personal page. I have way less than my business page because I just, I'm always living this, talking about it, breathing it, eating it. And you'd be surprised how many people could plug into that.

I don't even know how many hundreds of thousands of followers on my personal page. I have way less than my business page because I just, I'm always living this, talking about it, breathing it, eating it. And you'd be surprised how many people could plug into that.

I don't even know how many hundreds of thousands of followers on my personal page. I have way less than my business page because I just, I'm always living this, talking about it, breathing it, eating it. And you'd be surprised how many people could plug into that.

And now that we're turning on ads and running ads and doing shit like that, where I have almost a billion views on my videos, I can now target some of those videos and, you know what I'm saying? So, but I've been playing the long game and consistently doing the content, consistently talking about it. People just know like, Some people will see the shirts.

And now that we're turning on ads and running ads and doing shit like that, where I have almost a billion views on my videos, I can now target some of those videos and, you know what I'm saying? So, but I've been playing the long game and consistently doing the content, consistently talking about it. People just know like, Some people will see the shirts.

And now that we're turning on ads and running ads and doing shit like that, where I have almost a billion views on my videos, I can now target some of those videos and, you know what I'm saying? So, but I've been playing the long game and consistently doing the content, consistently talking about it. People just know like, Some people will see the shirts.

I get messages where they're like, dude, that's the bearded guy. Like, that's the bearded guy. They don't know my name because they recognize my video or a post. They're like, I know that guy. That's his thing, right? And it's really cool.