Sean Wycliffe

I think we had one or two people that ended up buying a ticket from that.

Then we said, you know what?

We need to hit young people.

We need to hit people that are young.

Let's go to colleges or high schools.

There was no college near our first theater, which is

located in Gardena, California, kind of near Compton, that area.

Not the best area, but that's where we started.

And so we started to look at high schools.

And we would go to high schools and kind of put flyers inside the lockers of the high school students, thinking that the next day when they come to school, they'd actually see this flyer for movie ticket deals, and then they'd want to go see this.

And we ended up getting to the point where we would go into girls' locker rooms and just put them all in there and have to run out.

So it was...

It was something that we thought would work.

And we think this is going to be a great story when we become successful one day.

And it just didn't work.

And so the next thing that we ended up trying, this was more of my co-founder's thing, was we would go to colleges.

And there was a couple of colleges after we started to sign a few theaters that were near a college campus.

So we signed this one theater in Oakland called Grand Lake Theater.

Still one of our good partners.

And UC Berkeley, which is where I went to school, was about three miles away.