Sean Wycliffe

Not monthly.

It's just a la carte, exactly.

A la carte, okay.

Yeah, so no, that's helpful.

So working backwards, let's do that.

So right now, we're selling roughly about... This month in July, we'll actually probably hit about 100,000 tickets and concessions sold for the month at about 60,000 tickets.

So where does that come from?

SEO is a big channel for us.

So just people on Google searching for movie ticket deals or...

minions coupons or things like that we'll get a lot of traffic from google yahoo and bing just from seo and so to do that we actually have strategically built different landing pages and different web pages that match certain keywords so we can actually get that traffic inbound so like is this one i just searched minion coupons in google search and like a site called for the mamas.com shows up is that one that you guys put up to target moms on a budget

Sometimes we'll get traffic from there.

So that actually may or may not be an affiliate partner of ours, which is another channel that we have.

So we obviously can't catch everyone through our own SEO.

So we have a number of affiliate networks that we work with.

And then other publishers, as they call them, or other websites can publish blog articles or little coupon sites or whatever they do.

And then they can send traffic over to us and then we'll pay them based on any conversions that take place.

Sometimes, yeah, it all depends on the theater.

So about 60% of our theaters have an option to just buy a ticket, but a lot of them make you buy ticket popcorn.

So does some of them have the option for all three of those things?

So it kind of varies a little bit.