Sean Wycliffe

The average price is $15, roughly about $15, which comes with about 2.3 tickets on average.

So, and usually there's a popcorn or two in there as well.

Almost not quite, yeah.

So the amount of tickets that we're selling is included in that 2.3, so...

In terms of amount of deals that we're selling, it's probably closer to maybe about $20,000, $30,000 per month.

Yeah, that's a really great question.

And when I had the idea for DealFlix and looked around, that was one of my first thoughts is, why isn't everyone else doing this?

Because there's so many empty seats.

And I kind of learned over the next year why.

It took us about a year to sign up our first theater.

We had to talk to about 100 theaters before we got our first one to sign on.

Wow.

And a large part of the reason is it's just so difficult to get theaters to onboard on something like this because...

They, in their way of doing business, traditionally don't do any marketing whatsoever.

They have good theaters.

They try to get good locations and pick good movies.

And then after that, they rely heavily on the studios in LA to market the movies.

And from their point of view, as long as they have a good theater, they'll have people coming in.

Oh, yeah.

So they're not used to doing any kind of marketing, especially anything with discounts.