Sean Wycliffe

And so it takes a while to get those meetings, educate them, get them over that hump, and then get them going.

Right now, we will, on average, take about 15%.

Some of our theater partnerships will range anywhere between 15% to 20% on the take.

When we first started... Wait, what does that mean?

We'll get that.

Oh, you'll get that.

Okay.

Yeah, and then the theater will get the remainder.

And then the theater also has to pay the studios, which is also another huge thing that complicates this.

Because unlike a restaurant where they can sell the food for whatever they want and they just need to worry about the cost of the food, the theater also has an obligation to pay a movie studio a certain amount no matter what they sell the ticket for.

I see.

Yeah.

It actually adds another layer on there.

Exactly.

So the whole thing is, are we bringing in marginal revenue or not?

If we bring in somebody to their theater that normally wouldn't have gone there, or we bring in a family that normally might see one movie a month, but now with DealFlix they're seeing three movies a month, that's extra revenue for them that they normally wouldn't have made.

And that's where we actually add the value for them.

Yeah, so this is where it's really interesting.

So initially, when we were building our affiliate program out, we were looking at... We would have to pay them out of our 15 cents.

And it was just not enough money to make anyone interested in this whole thing.