Sean Wycliffe

So the way that we're doing it, we're actually paying $4 per affiliate transaction, which is more than we make.

So we might make, let's say, $2 on average, but we're paying them $4.

So we lose every time that happens.

But the thinking is...

a customer will come back and they'll make multiple purchases over the course of a year.

And then we'll make that back on the long-term value.

Yeah.

So the lifetime value of your customer, the way that we see it, our customers will continue to use the service over the course of the year and the next two or three years.

So over the course of one year, they might make four purchases.

That's kind of where it's been.

And so, yeah, we might see eight bucks off of them the first year, but then they'll buy it for the next year and the

Third year.

So we, we estimate right now our, our lifetime value comes out to about 24 bucks over the course of three years, but we haven't spent too much time trying to get them to purchase more.

We were still in growth mode, just adding more theaters and more customers.

Um, so right now it's about $24.

I think in the long run, we could probably get it up to maybe about $50.

Exactly.

So SEO is nice because once we build the pages, we get the traffic and we have a lot of links coming in from press pieces and things like that.

We also spend a lot of money on AdWords and Microsoft Ad Center.

So we're running targeted ads on AdWords and Bing and Yahoo for people that search different things.