Sean Wycliffe

So we can't get everything through SEO and whatever we can't get, we try to target it through AdWords.

And now we're spending about $20,000 a month on that.

So it's become a big thing.

We have someone internally that manages that whole side of the business.

Yeah, so we have nine full-time employees now, and it's about one-third engineers and one-third sales, and then one-third kind of operations support.

Wow.

Favorite business book.

I've read so many business books.

I would have to say Market Wizards by Jack Swagger.

It's not a typical business book.

It's not like a here's how to do it business book.

But I read that book when I was in 10th grade in high school.

My mom and dad are both doctors and my whole family's in medicine.

And up until that point, I had wanted to be a doctor myself.

But after reading that book, it was all about a bunch of traders who made billions and all of that in the markets, in the commodity markets.

That really opened my eyes to the business world and what was possible.

So if I had to say one book, I would probably say that one because that changed the trajectory of my life.

Yeah, I actually just finished going through Ben Horowitz's book, The Hard Thing About Hard Things.

And so that was a good one.

I guess that's the most recent CEO that I've looked at and a lot of really interesting and good learnings from that book.