Sean

It's as simple as that.

That's going after the negatives.

It's going after getting rid of the negative aspects of smoking rather than looking at the positive aspects.

It reduced smoking rates.

And I thought personally, as a smoker, I thought it was the best thing that ever came in.

Because now you have to actually physically do something to smoke.

Before that, I was smoking on Arthur Violet.

You know, at work, in the good old days when you could smoke at work, it wouldn't be anything for me to smoke 40 to 45 cigarettes a day.

But then when they brought in the banned smoking, you had to actually do something, so the volume of smoking went down.

But the act of smoking didn't change.

I still smoked.

I just found different ways of doing it.

Simple, simple, simple, simple.

And banning it's gone through the same thing.

I mean, narcotics is banned.

Has that got rid of it?

No, but... I can't take coke, but could I?

Of course I could.

That's not what everybody tells you.

It's not as easy as cigarettes, but it still can be done.