Seb White

no no absolutely not and um i think whatford have done something similar they've done quite an innovative idea to replace it but yeah it's a it's obviously something that's always been a requirement uh in 2018 the efl decided it didn't have to be print it could be digital but we are seeing more and more clubs move towards that digital model and

And unfortunately, yeah, it's taking away one of those key cornerstones of the game.

Yeah, well, that is the thing.

Obviously, you can get the various news, transfer updates, all details about the club on social media, but...

I think the one thing about the programme is it's in an ever-evolving world.

It's that counterpoint on the Saturday.

You can catch up on important stuff.

If it's in print, it feels more viable, more relevant.

So I think I'm a bit of a traditionalist, but I do think they still have a place.

And I do think that there are clubs doing different things and making programmes that actually are still relevant and an important part of that.

match day experience and one that can still be relevant years later when you're looking back at it and in your hand and you're remembering those moments, those emotions.

So, yeah, I do believe that there is still a place for it.

It's just it requires flexibility.

Yeah, I think you can't longer... It needs to be more of a magazine.

I recently did a piece about Brentford

And they've taken a long-form approach to it.

So there's more longer-form interviews and it's not a regurgitation of what is in and available on social media.

I think taking time, and again, obviously that costs, but I do believe a longer-form approach.

It's magazine, not just a matchday programme.

Possibly, possibly, but I do believe if you make a good product and make something that is worthwhile and it feels like it's special, which I do believe Brentford and other clubs, even the club I'm involved at in the lower league, in non-league, Hampton and Richmond, if you make something good and viable, people will purchase it.