Sebastian Karlsson

So it's easy for us to still scale, but we need to lower that.

And we're focusing quite a lot now on email marketing.

We're doing account based marketing and we're also going into marketing.

to going more in depth with the SEO in different markets.

And we haven't been really good at that.

And I think Sweden as a SaaS market, we are not really as good as you are over there in the US with the marketing and lowering the cost of customer acquisition.

I actually like a company in Sweden called Fortnox.

I don't know the CEO, but Fortnox has an amazing go-to-market strategy, which I really, really is fond of.

Which is what?

They have actually teamed up with the big fours, PWC, Deloitte, EY, and what's the last one?

Yeah, but they have all the auditors and they are selling their product for the bookkeeping.

And I think that's amazing.

So they put in partnership from the beginning.

Single.

oh, what should I say?

Something really cliche, but just trust the process and continue to grind and believe in what you're doing.