Sebastian Karlsson
๐ค SpeakerAppearances Over Time
Podcast Appearances
That's where we're focused right now.
Yeah, developers and also some UI, UX.
We were approximately half the size of that.
So we have a year over year growth of around 100%.
And that's what we need to keep going forward.
And as a natural next step, we need to, of course, leave the Nordics and go into UK and Germany.
We have around, our sales cycle is around 45 up to 120 days, actually, depending on which of their modules.
Some of the modules are more complex than others.
We need more C-level manager to take the decision, actually.
But approximately between 45 and 120 days.
We work with direct sales.
We educate our market quite a lot.
So it's quite expensive right now.
I think we have a
cost of customer acquisition around $5,000.
But now we are really, really increasing the marketing money that we didn't actually earlier did.
So we will try to lower that to approximately $2,500.
That's the target for our cost of customer acquisition next year.
Yeah.
And of course, we're getting a 12 month payment in advance all the time.