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Sebastian Karlsson

๐Ÿ‘ค Speaker
116 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

That's where we're focused right now.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

Yeah, developers and also some UI, UX.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

We were approximately half the size of that.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

So we have a year over year growth of around 100%.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

And that's what we need to keep going forward.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

And as a natural next step, we need to, of course, leave the Nordics and go into UK and Germany.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

We have around, our sales cycle is around 45 up to 120 days, actually, depending on which of their modules.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

Some of the modules are more complex than others.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

We need more C-level manager to take the decision, actually.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

But approximately between 45 and 120 days.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

We work with direct sales.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

We educate our market quite a lot.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

So it's quite expensive right now.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

I think we have a

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

cost of customer acquisition around $5,000.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

But now we are really, really increasing the marketing money that we didn't actually earlier did.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

So we will try to lower that to approximately $2,500.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

That's the target for our cost of customer acquisition next year.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1238 With $50k in MRR, They Help Building Developers Scale

And of course, we're getting a 12 month payment in advance all the time.