Sera Linardi

And then when we were looking at the line, how do we think about whether we want to stand in line or not?

And it turns out that the two of them are pretty similar, which is that we see, is it long?

Is it moving?

And interestingly, even when we had a clock, we showed people how much time is ahead of them.

They still kind of treat these two things as separate.

Like, is it long?

Is it moving?

And not really multiplying it in their heads.

Mm hmm.

Yeah, people have a very hard time actually, like, trading off between long, fast cues and, like, short, slow cues.

Because it's... And what we find is also, like, what's really interesting is also that...

So we're one of the first people, I think, if not the first to figure out how to translate this discomfort of waiting into like a specific monetary value.

So you could give you like a dollar value for like, you know, given the line, like how much you pay people to get off the line.

But this is a situation where I can see the line ahead of me.

Like I know how many people's ahead and then I know like how long or how slow the line is moving.

But, like, what's really interesting is we've all felt, like, oh, so irritated.

Like, we're waiting, waiting, waiting.

And you would think, like, okay, this should affect how much you're willing to get off the line.

And we've also felt like, I have waited so long.

I'm going to finish it, right?