Seren Petro

But when I got into it, I worked for the first all-sports radio station in Kansas City, which we still own as ESPN Kansas City now.

The company sold, and I left and then came back to Kansas City and the company.

And in that time...

That was the first sports talk radio station Kansas City had, and it was daytime only.

And there were only a handful of sports stations around the country.

And I've watched how sports talk has evolved from dealing with program directors who told me, you can't have a station that's all sports.

There's no market for it.

There's no appetite for it.

So I've watched how the industry has changed on that.

How much has the analytics world changed on sports?

I mean, you basically stood watch on that whole development, right?

If we look back at the Moneyball days right now, will we laugh at how infant it was?

We're talking to Paul Carr, the Senior Director of Media and Business Operations at True Media.

I think from here, first of all, I hope you're paid by the word in your title because it'll be a lucrative gig.

I'll say Senior Director from here.

Good enough.

to make it simpler, but he's a big deal at True Media.

He'll be one of the panelists at the talk coming up next Thursday at the Linda Hall Library.

In the analytics of soccer, you've worked in baseball, football, all different sports, but you are a specialist in soccer.

I was reading that you've been working the analytics on multiple different World Cups, like back when ESPN had the World Cup, a couple of men's, a woman's World Cup.