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Seth Besmertnik

πŸ‘€ Speaker
273 total appearances

Appearances Over Time

Podcast Appearances

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

And I think I would just, and I think I actually, now that you asked me this question, I'm going to probably do more.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

Oh, good.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

I would really like to spend time because the AI is a function of the human.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

The AI is there to make the human better.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

It's to make the human more powerful.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

It's to learn the things that the human does so a human can do something that only humans could do.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

And I think for us, learning from our customers more hands-on will actually help us make things better for our customers and will help us obviously make a better product.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

I don't think companies and people are more productive working by themselves at their houses.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

Really unified data.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

AI software used to be about the viewer level layer, which is how you experience workflow UI.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

It used to be about the controller, which is the logic.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

And then you've got the model, which is the data.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

But the AI experience, chat, talking to AI, that's going to be the new viewer layer.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

AI orchestration is going to be the new controller and it's all going to come back to the data you have.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

So having really unified data, data that actually is not just lots of data, but data that's really connected and understands each other and ways to access that data is really what's going to give people the biggest advantage in the world of AI.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

Basically, it's a book about... Compares cities and biology.

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

Like, why do cities last forever and get better?

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

And then why do all things, like, alive sort of die?

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

But it really is a book about scale and systems and how... There's an interesting paradigm which cities...

Lead With AI
From Invisible to Unmissable: How This AI Tool Helps Brands Get Found Before the Search Begins

just get bigger and better over time.