Seth Besmertnik

and do something useful.

And I'm someone who really believes that living a life purpose and mission really matters.

And as it relates to business, I really thought that finding the intersection between doing something that makes the world better, but making it a really good business at the same time, finding that overlap is a really great place to spend time.

So I started the company conductor literally right out of college.

and have been working really for almost the last 20 years in reinventing and iterating.

We've had a wild journey trying to, and Conductor is a company that goes to companies and says, hey, you know a lot of stuff.

Companies have loads of wisdom.

How do you take all that wisdom and bring it to the world and lead with value?

How do you sell without selling stuff, but actually by helping people

And now in the world of AI, that's really the most important thing because AI is doesn't have any wisdom.

It relies on.

So it's really exciting time for us.

Yes.

Our customers are other businesses that provide.

Yes.

Digital, marketing.

Our customers tend to be big companies, but they don't have to be.

And it's companies that want to figure out how to

how to get in front of their customers where they are in a way that leads would value.

We're not the ads guys.