Seth Lieberman

You walk into an Apple store, you might have bought a new iPhone six months ago, you feel like you need to buy a new one, right?

But retail, as we know, happens digitally and we're a B2B company.

So how do marketers create these compelling, highly value-added experiences for people online, right?

And so we're the software to allow marketers to build these kinds of interactive give and take experiences when you can't get a sales rep on the phone, when you can't get people to pay attention, right?

So for example,

ROI calculators, interactive white papers, assessments, interactive video, all this stuff that adds more value to the user with a give and take, a back and forth, so that at the end of the experience, Nathan knows, hey, this is my problem.

This is what I should be doing.

This is a good thing to do.

The marketer gets all that insight.

Now I know not just did you click or open.

Nathan told me this was his problem.

This is how he solves it now.

This is what it would look like if he could solve it better tomorrow.

Yeah.

Yeah.

So we're part of the website.

We embed right in the CMS or landing pages, huge partnerships with the marketing automation guys, Marketo and Eloqua and Salesforce and those folks.

And that's typically as well as the video guys.

So we're a SaaS company, you know, classic SaaS model and we're software.

So you don't have to use developer time or agency time to build these kinds of things.