Seth Lieberman

You can build them yourself in 30 minutes.

Well, increasingly.

So we've just kicked that off about six to nine months ago.

And what we found in our pitch was, and we had to tweak it a little bit, but the pitch was exactly this, which is you can't have a business selling code anymore to companies.

Nobody wants to pay for custom code, right?

You go to your agency and you say, I want an ROI calculated.

I'm like, awesome.

Three months and $35,000.

And people are like, forget it.

Right.

So now increasingly they use us to build those and they charge their money for where they add real value, creative design strategy, execution measurement.

So they're actually adding ancillary revenue streams because they're able to use our product to sell more and more new creative ideas.

Huge margin.

Yeah.

So we only sell annually.

We sell annual SaaS subscription.

Started early on, as I'm sure you know, the best model is annual paid in advance or two years in advance.

Exactly.

Exactly.

So our average customer these days starts about 30 grand a year, right?