Seymour Arasalov
👤 SpeakerAppearances Over Time
Podcast Appearances
It used to be $18.
We have been able to bring it down to about $8 with content marketing.
We write a lot of blog articles.
We use LinkedIn heavily.
$8 to get a customer or to get a lead?
To get a lead.
How many leads per customer?
We do about 40 to 60 leads per month.
And then some of them convert for free users.
And then we get about 18% conversion.
We do 18% conversion out of these free trials on a six-month basis.
So every six months we want- How much did you spend last month on paid ads?
Say it again?
How much did you spend last month on paid ads?
Last month, we spent zero on paid ads.
On a monthly basis, we tried not to spend a lot of money on paid ads.
I want the team to do a lot of content marketing, a lot of educational articles so that they can lead traffic.
And also, we do a lot of webinars.
So we're planning to spend more on ads and paid marketing, specifically in October, November, when many people are back to office.
That makes sense.