Seymour Arasalov
๐ค SpeakerAppearances Over Time
Podcast Appearances
Right.
In the last two years, we have 4% churn.
Total or monthly?
Total.
Yeah, total.
No, no, no.
Total.
In total.
Only 4% of the customers left.
And there was one specific reason.
When they left, WhatsApp had not introduced the business API.
Since we got WhatsApp business API, we are official partner for Facebook for WhatsApp business API.
We actually offer it for businesses.
Once we got that, customers would stick with us.
One reason, again, we do a lot of customization for them at no cost.
So they stay with us.
Got it.
That makes sense.
And then what are you spending to get a new customer?
What's your fully-weighted CAC?