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Shahed Khan

๐Ÿ‘ค Speaker
166 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

It was a pre-seed, a seed, and then our Series A was most recently led by Kleiner Perkins, partner Ilya Fushman, who comes from a background from Dropbox.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

And we announced that on February 19th as well.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

But initially, as we started to see the momentum growing early on, we realized that this was a new

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

behavior.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

So our initial goal was to get as much action and become ubiquitous as a product within a lot of these organizations.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

So one company, we went from 20 employees when we're raising our seed round to today, about a year and a half later, we're at just over 1000 employees from that company had naturally adopted Lume because the product is inherently viral.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

And there are some product triggers that led people to also signing up.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

So, I mean, because we already have the existing user base and we've been kind of promoting and playing with the idea of Loom Pro, we actually had a coming soon video that we launched.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

So we're hyping it up with our existing user base.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

And once Loom Pro had launched, because we're still in the mid-month, we're expecting anywhere from 3% to 4% of the existing user base of active users converting over to Pro.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

And then also putting in triggers where the next step for Loom is to build team accounts, where right now everything is a very individualistic product and experience.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

So if I wanted to collaborate with, say, another salesperson at my company,

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

On a particular project and we're using Loom, right now I have to send these individual videos and files and folders to them.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

So if I can just get my entire team onto Loom to create, again, like that network effect, that's kind of like what we're striving for with team accounts that will ultimately also be a big revenue player for us.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

I would say roughly out the gate.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

So that's because that's existing users.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

That's like immediate conversions.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

And that's more on like, I mean, I'm pulling that number from like a financial model that we put together.

SaaS Interviews with CEOs, Startups, Founders
Throwback: Before Loom Was Worth $1.5b, Founder Describes Paywall Launch

So the numbers are a little bit more on the conservative side.