Shaka Hislop

I thought they put on a wonderful tournament 2018 similarly Russia we had a lot of questions about Russia as hosts and their records and human rights and a number of different issues that tournament went off and we loved it and so you just wonder if in recognizing that is why

FIFA, and it's not just FIFA, by the way.

Everybody's kind of jumping in on the back of this.

I live in Massachusetts now.

Foxborough is a host stadium.

Three days ago, they put out a notice that transit was up.

To go from this, because Foxborough is well outside the city, to go from Boston to Foxborough would have been $60 or something.

$25.

$25 now.

$25.

It might be.

And it's going to go, during the course of the tournament, it's going to go up about three-fold or something.

Yes, absolutely.

Now, again, that's not FIFA, but it just kind of leans into... Yeah, it's a supply-demand... Yeah, how everything about this tournament is progressing.

The other aspect to this that I am not privy to these kinds of details, but if you want to draw comparisons with 1994, more and more, the lion's share of revenues comes from

TV from the broadcast rights.

So while those, and they continue to get larger and larger with each cycle, exponentially larger.

So my question would be, if those TV revenues continue to grow as they are, continue to command as much percentage of revenue as they are,

There isn't that need to continue to hike prices up as a result.

Because the difference, the difference, while yes, there's more money in your coffers, but