Shalin Shah

It was like, yeah, they have all the supplement boosters and they still sell them.

And the difference is this is, I mean, again, convenience is one thing, and that's obviously a huge thing for people.

But also what's important to know is that the way that our bodies make testosterone, we make it every day, right?

So when we're sleeping and we're at rest, and that's why sleep is so important, our hormones are resetting, right?

So again, it's a daily physiologic rhythm that we produce our testosterone levels.

When you take something like an injection,

Even the better protocols today, you're taking it once a week, right?

So the analogy that we like to use is like it's waking up on Monday morning and having 10 cups of coffee for the entire week.

Again, I feel like I'm saying this a lot, but that doesn't make any sense.

You know, we want to replace the hormones in the most physiologic way.

So if we're doing this daily via an oral, that is going to mimic your natural rhythm most closely.

And from what we see, the side effect profile tends to be more favorable when you do that.

So we, you know, again, having a non-traditional background in the sense, right, not from pharma world, we saw what payers, right, the market is controlled by the insurance companies or the payers.

And we understood that

For a new drug, even if it's reasonably priced, they don't want to cover it, right?

Their first action or first instinct is to reject, deny, right?

So how are we going to get a product that can help millions and millions of people if we are going to get Stonewalled from day one?

It's just not going to happen, right?

We had the foresight to see it in that sense.

I don't even think it was – you know, again, sometimes it just takes a simple new perspective.