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You should first identify what's the pain points of the personas that you deal with, then create topics that you think of which is very relevant to your audience, then do keyword research.

So that's what we call it, right?

For example, then do a funnel saying that,

which are all your unaware content which are all your problem aware content which are all your solution aware content and start with product aware then go to solution aware then go to problem aware then finally go to unaware so so this is this is a like you know three step easy process right learn pain points think of topic ideas and fight keywords so we use internally at triple dot we use this framework called job to be done framework so which is we pick a persona

right and we pick the core job of that persona and we also pick the related job of that persona and what we do is we look what they are searching on internet day in day out right and then we map that funnel right and then we start towards the right we we write content for more more like closer to the evaluation then basically pick up the middle of funnel and top of funnel later so yeah this is a very popular framework that we use internally and finally

New SEO is not just within your website, it's also outside your website, right?

So for example, let's say I'm writing a blog today, right?

And my domain authority is 40, right?

And Google will take about two days to index my own URL.

Instead, if you write the same content within Medium or Reddit or Quora or just answer to some of the questions that is already there, so your chances of indexing your website or that URL would be much faster than your own content.

Why?

Because

Reddit or Quora's domain authority would be 90, 99, 95.

Our domain authority would be lesser than 50, 60.

So, you know, like some of the social signals will be much faster to index compared to our own domain, right?

And

Which is, I mean, like now we are going to talk about a very, very important topic when it comes to SEO.

A lot of people are struggling in it.

They don't know how to basically get backlink.

In 2024, again, if you wanted to get backlinks, it's for two purposes.