Sham

In 2023, most of the marketing leaders and founders reported content production is the very difficult,

are challenging tasks to do.

But in 2024, algorithm changes and link building and technical SEO are the three important or difficult things to basically do, right?

Why?

Because in the last 18 months, there are about 16 core algorithm update and in which there are three very important update, right?

So,

If your website is five-year-old or six-year-old or seven-year-old, you just need to basically get, equip yourself with the new changes that has been there.

So that's why technical SEO is becoming important, right?

And also link building and algorithm changes.

And if you look at this, this is, again, from the same survey, 71% of the respondents, they said, like, you know, this, you know, AI in SEO is disruptive, right?

And you can see 32% is somewhat disruptive, 26% is slightly disruptive.

Only 18% is not disruptive.

But let's move on to the priorities.

For example, people are saying after this SGE, SGE is nothing, it's called search generative experience.

So Google use another traditional, like you know,

concept called SCRP, search engine results page, which is a very traditional way of pulling data from on the backend.

Now it is using SGE.

SGE is nothing but search generative experience, which uses AI to basically pull in the data and then showing it up front, right?

So now you just need to be aware of three things.

One, now whatever your website is, you need to update it for mobile first, because almost all your website will be mobile first indexing than desktop first indexing.