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That's one.

And second one is earlier, like three years or four years back, people used to follow this top of funnel keywords, go up behind, like a lot of search volume keywords and stuff like that.

Now you don't need to do that.

You can focus on very long tail, very less search volume keywords.

We call it as long tail semantic keywords.

That is, again, like, you know, works really well for companies.

And you should also give importance to more rich text elements like images, visuals, and other factors.

So that is also an important factor when it comes to SEO.

And if you look at this, this is a very important factor.

80% of the respondents said it is positively impacted.

There is no negative impact about this AI algorithm update within SEO.

So we can still be confident about whatever the changes that we are making that will impact us in a good way.

And these are all the priorities from an SEO department.

I have categorized this into three.

practitioners, managers, and leaders.

If you look at for practitioners, right, and, you know, adapting to the impact of AI is the second priority.

And if you look at for managers and leader, this is their main or important priority, right?

So let's quickly talk about that, right?

Like, you know, in long story short, so your bottom funnel and high converting pages may still reap traffic and conversions.

Your top of funnel pages is called as informational intent pages.