Sham

And those pages, the impressions are declining month on

month right now the second point is you need to give more important to your brand and your brand reputation so don't spam your brand with lot of like you know multiple domains for sending emails and stuff like that now your brand reputation is very important and focusing on improving a brand reputation is the the core important

And the third part, which is called content qualification methodology.

So Google comes up with something called EEAT, which is experience, expertise, authority, and trust.

So if you're, let's say if you're a FinTech brand, like you know, hire a couple of journalists who used to write for FinTech brands and then ask them to write your pillar pages.

If you are a cybersecurity brand, work with someone who actually written a lot of cybersecurity content.

So that is how you can basically generate unique content which stands out compared to your competition.

Now, what is SEO 2.0?

It's very simple.

You can use AI, you can use workflows, you can use automations to do like a 10 checklist.

So first, you can leverage AI,

to create high quality content ideas, not the content.

You shouldn't use AI to create content that will penalize or that will impact in a wrong way, so you can use AI to find ideas.

Second, there are a lot of experimentation tools right now, so that will guide you whether a particular SEO experiment is going on the right track or not.

Third, programmatic, that we are going to cover.

And fourth, right now you don't need to basically

like, you know, spend time on building calculators, tools, and stuff like that.

So there are a lot of linkable asset creation tools like Replit, Copilot, where you can use to build mini tools for your website, right?

And finally, you can use an AI agent to track what is happening within your website.

It's more like a virtual assistant that sits beside