Shamita Basu

Earning the nickname Juan Hamon.

I guess that's his alter ego when he's in Puerto Rico.

Yeah, yeah.

But just, yeah, there's something, there is something about his music that just seems to unlock something in people, honestly.

Just frees them up in this really beautiful way that you're describing seeing in person.

Yeah.

In addition to his support for Puerto Rico, Bad Bunny has also been outspoken when it comes to issues like LGBTQ and women's rights, as well as immigration.

And he didn't shy away when accepting the award for Best Música Urbana Album at this year's Grammys.

He told Suzy in an interview late last year that part of the reason he didn't tour his latest album in the mainland United States was out of concern that ICE agents would target his concerts.

Right.

Right.

Let's bring it back there.

I mean, this is...

This is a huge deal for him.

I saw one of the promotional ads for it and it was really cute.

Actually, it was him dancing with so many different people and just kind of engaging them one on one.

And it was people of all ages and all races.

And the line was like, the world will be dancing.

The world will be dancing with Bad Bunny at the Super Bowl halftime show.

I mean, help us understand what the significance of this booking is for him as an artist, for him as a person, and what you expect he might do with this platform.