Shane Crawford

Yeah.

The beauty of cold is that it can increase dopamine by up to 300%.

And not just that, but it can last for three, four, and five hours after.

And so we want natural dopamine.

This is a natural dopamine hit versus an unnatural.

Explain dopamine for people listening.

What are you talking about?

Well, dopamine basically is a hormone that's produced.

When we chase things like we jump out of a plane, we... After you exercise.

After you exercise, you get a dopamine hit.

After you have caffeine, you have a dopamine hit.

Is it attached to adrenaline?

Dopamine goes up and our motivation goes up naturally without us even having to think about it.

So the cold increases our motivation to do everything else in life that's hard after we're in it for the next three, four, five hours.

And you only need to be in there for three or four minutes.

Set you up.

It talks about 11 minutes a week is all we need.

How cold?

Well, that's a really interesting thing is that it doesn't need to be as cold as people think.

Right.