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Shane Parrish

๐Ÿ‘ค Speaker
15908 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

One in three frozen french fries sold anywhere in the world comes from the same company, and it all traces back to a small town with a population of about 1,600.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

There's a sign when you drive into Florenceville.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

It reads, Florenceville, french fry capital of the world.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

You might think it's a joke, something the local chamber of commerce put up to attract tourists, but that means you don't know the real story.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Florenceville is the founding place of McCain Foods.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

They sell in over 160 countries, they employ more than 20,000 people, and they process more than 1 million pounds of potato products every single hour, and they do over 16 billion a year in revenue.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

And it started with two brothers from a farming family.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

They had no technical expertise and a tiny budget.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Harrison McCain, the central figure in our story, didn't invent frozen fries.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He was a salesman from the sticks who understood a few things about the world a little earlier and a little more clearly than the people around him.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But he had the appetite to pursue it in the biggest way possible.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

This is the story of Harrison McCain.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

In 1949, a 22-year-old Harrison McCain walked into a job interview he assumed was a formality.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

A pharmaceutical company needed a salesman.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He'd studied organic chemistry.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

This should be an easy fit.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The sales manager set him straight.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Three graduate pharmacists had also applied.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Then he added, the chances of you getting this job are zilch.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Harrison didn't budge.

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