Shane Parrish

What are the rules of good copy?

If I asked you to teach me how to write good copy, how would you do that?

So we first, we were talking about this in the elevator.

It was nine years ago.

Back when podcasting wasn't even a thing.

Oh, no.

I think it was like 16 or something.

16, really?

It was really low.

We'll have to dig out the number, but it's been a long time since then.

That's interesting.

How does that relate to like a travel agency, which would do that inherently?

Like if you said, I'm going to India to chat GPT and you're like, plan it for me, versus you go to a travel agency and you're like, I'm going to India, plan it for me.

Is that an example of where the costs are really visible but the benefits are invisible?

Absolutely correct.

So does that mean... I just want to go back to the real estate thing for a second.

Does that mean...

I can barely keep a plant alive.

If you're a founder, you know naming your startup takes forever.

You finally land on the perfect name only to find out that Peter from Delaware got to the dot-com first.