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Shane Parrish

๐Ÿ‘ค Speaker
15908 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He didn't leave.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He made an offer he hadn't planned to make.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He hadn't even considered until the words were already leaving his mouth.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The sales manager said no.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But two days later he called him back and he said,

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

I can't even sleep at night thinking about your offer.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

I'm giving you the job.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Harrison beat out three pharmacists, got a salary from day one, and was among the company's best salesmen within a year.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He turned rejection into a yes by assuming all the risk.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The sales manager had nothing to lose.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

No one had ever done that before.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

At 22, he stumbled onto something that would serve him for the rest of his life.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The first time someone says no is rarely the ultimate no.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

It would underpin every deal he ever made.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Decades later, he wrote a note to his five children labeled chutzpah.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He defined it as a disregard for the possibility of getting a negative reply.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

His advice was simple.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

I would rather try and hear no than not try at all.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But importantly, he also came at it from the other side too.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Saying no might be the most important skill to learn.