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Shane Parrish

๐Ÿ‘ค Speaker
15908 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He wrote, It seems to me the people in business who have the hardest time to get things done are those who can't bring themselves to say no.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

They can say maybe, they can say I'll see, they can say later, but sometimes there is only one answer and it is a simple, straightforward no.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He told them it was very difficult the first time, not so difficult the third time,

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

And after the fifth time, you could say at any time it needed to be said.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Where does a 22 year old learn to think and act like that?

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

From watching.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The McCains trace their roots back to two brothers who left Ireland in the 1820s and settled along the St.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

John River in New Brunswick.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

They bought 300 hectares and started farming.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The family has worked that land to this day.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Life revolved around potatoes.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But Harrison's father, Andrew, wasn't just a farmer.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He was a trader.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

When US tariffs shut down the American market right next door, he didn't complain about policy.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He got on a boat to the Caribbean.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Then he kept going to South Africa.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He found new buyers and new countries by himself in an era when international business meant weeks at sea with no guarantee of a meeting on the other end.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He built a small fortune.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Harrison was young, but he was watching.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

His father never talked about strategy.