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Shane Parrish

๐Ÿ‘ค Speaker
15908 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He just showed what it looked like to see one door close and find another one open.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

That instinct would become the defining pattern of Harrison's career.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

His mother was a strong-willed former school teacher, and unlike most families around them, she sent every one of her children to university.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

She didn't have an MBA or any formal credentials.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Interestingly, she went on to outperform her late husband at stock investing.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Competence in the McCain household was not in short supply.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

After the pharmaceutical job, Harrison landed at Irving Oil through a university connection.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

His new boss was Casey Irving, sometimes called the Canadian Rockefeller.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Casey built an empire spawning shipyards, oil refineries, newspapers, pulp and paper, forestry, and engineering.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

And all of it was privately owned, which Irving argued let him react faster and plan longer than public companies could.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

To understand the kind of mind that Harrison was now learning directly from one-on-one, consider this story.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

An aspiring young entrepreneur trying to impress Casey once gave him full treatment at a gas station.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Not only did he pump the gas, he washed the windows, cleaned the headlights, and even wiped down the bumpers.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

And when he was finished, the young man asked Casey for advice on becoming a businessman.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

And Irving's response?

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

You will need to work a lot faster if you ever want to be successful.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

That was Casey Irving.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Every interaction was a lesson, whether he intended it or not.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Casey loved vertical integration.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

His son Arthur once explained why Casey got into the oil business.