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Shane Parrish

👤 Person
14032 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I mean, Canada is absolutely packed full of... Well, now... What about that?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Increasingly, you get family controlled, but not economically controlled.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So you have like a dual class.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Well, I think if you have a corporation that's hundreds of billions and you control 10 or 15% of it, you effectively have control over the company.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So what makes Dyson so good at marketing?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

know people talk a lot about product market fit sales tactics or pricing strategy the truth is success in selling often comes down to something much simpler the system behind the sale that's why i use and love shop pay because nobody does selling better than shopify they've built the number one checkout on the planet and with shop pay businesses see up to 50 higher conversions

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That's not a rounding error.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That's a game changer.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Attention is scarce.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Shopify helps you capture it and convert it.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

If you're building a serious business, your commerce platform needs to meet your customers wherever they are on your site, in store, in their feed, or right inside their inbox.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The less they think, the more they buy.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Businesses that sell more sell on Shopify.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

If you're serious about selling, the tech behind the scenes matters as much as the product.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

upgrade your business and get the same checkout that I use.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Sign up for your $1 per month trial period at shopify.com slash knowledgeproject, all lowercase.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Go to shopify.com slash knowledgeproject, upgrade your selling today.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

shopify.com slash knowledgeproject.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Are you struggling to manage your projects at work using lots of different tools for communication, task management and scheduling?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It doesn't have to be this hard.