Shane Parrish

Basecamp is the refreshingly straightforward, reliable project management platform.

It's designed for small and growing businesses, so there's none of the complexity you get with software designed for enterprises.

Complexity kills momentum.

Basecamp clears the path so your team can actually move.

Do away with scattered emails, endless meetings, and missed deadlines.

With Basecamp, everything lives in one place.

To-do lists, message boards, chat conversations, scheduling, and documents.

When information is scattered, attention is too.

Basecamp brings both back together.

Basecamp's intuitive design ensures that everyone knows what's happening, who's responsible, and what's coming next.

My head of operations swears by this platform and is the first person to suggest it to anyone.

If you need another decorated referral, you should call her.

Whether you're a small team or a growing business, Basecamp scales with you.

Stop struggling, start making progress, and get somewhere with Basecamp.

Sign up for free at Basecamp.com.

It's the map territory problem, right?

So often the businesses are run by the map, which is like the spreadsheets, the volumes, the wait times, the whatever.

But the territory is the customer calling in.

And the problem... That's Kolbyszynski, isn't it?

The map is not the territory.