Shane Parrish

But Harrison

was growing relentless.

He walked out of a well-paid, high-profile position at a rapidly growing company, working directly at the foot of a legendary businessman.

He had no salary.

He had a wife and two newborn kids at the time.

And his only real asset was an obsessive desire to start a business.

But there was a problem.

He had no idea of what to start.

The answer arrived through his mother.

She was watching Harrison burn through savings with no income and two young kids.

So she turned to another son, Bob, and told him to come up with the business ideas for Harrison.

Bob noticed something right in front of him.

local potato farmers were shipping truckloads of raw potatoes across the border to a plant in Maine.

The Americans processed them into frozen French fries, packaged them, and shipped them right back into Canada.

Meanwhile, fast food was spreading across the continent.

McDonald's, Burger King, A&W, Kentucky Fried Chicken, all of them had French fries on the menu.

All of them were growing fast.

But none of them used frozen fries.

Bob's question was obvious.

Why ship low-margin raw potatoes away for processing only for the finished product to come right back?