Shane Parrish

But where I was going with all of this is that going back to the Mad Men era and how you can create a billion dollar profit for the company and only get paid like 300K.

You need to watch that.

And I think, I've never actually watched Mad Men, but I think the point that I was getting at is you can also create negative value.

And like, how do you ascribe for the negative value?

I mean, the media budget for that Jaguar film, you realize, was zero.

Maybe I'm naive, like the Sidney Sweeney, American Eagle thing.

I think we're just going back to normal, aren't we?

And like we've we've sort of deviated in the last few years.

And that seems more maybe it's akin to my time and my frame and like when I was brought up.

But like nothing about that struck me as rage or on either side.

Like when I looked at that, I was like, oh, great.

It's just like an advertisement.

It's a pub.

Yeah, it just I didn't even think more.

I didn't think there was more to it.

I just saw, oh, this is great, right?

But the opposite of her, whatever that would be, would not cause rage in me either.

I wouldn't even think about the brand.

It would just be like another thing that flies by.

I don't understand why we're so hair-triggered at this moment in time, unlike maybe never before.