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Shane Parrish

👤 Person
14032 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Oh, yeah, in the past.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Well, Ottawa is this hotbed of Elon haters, isn't it?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's interesting because my mom got me one of those stickers and I was like, I don't have a problem with Elon.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Like, I don't understand this.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'm not going to put that on my car.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And I want to relate this to sort of evolution.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Well, it's also like going back to the Jaguar, but we can tie these two things together, right?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And I think we need a variation.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

in approaches.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And the point of this is like, we need more people like Elon, not fewer in the world.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Whether you agree with him or not, this is how society progresses.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We need differences.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We have an environment and people thrive or don't thrive in that environment.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Ideally, we have some sort of social safety net.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

to catch people if they don't succeed.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Not ideally.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That's essential in any civilized society.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And so Jaguar, the same thing.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They're taking a bat as a company.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They're being different.