Shane Parrish
👤 PersonAppearances Over Time
Podcast Appearances
You know, finding opportunity.
But hold on for one second.
I want to go back to this.
I want to think about this out loud here.
Maybe I'm wrong with a book.
It's great.
I write a book once.
I can sell it for the next hundred years, assuming I've earned it on my own.
The difference is marketing also can go the other way.
And like Jaguar, perhaps, or Cracker Barrel, I don't know if you've followed the... So you can create negative value.
It's not like the baseline is zero and there's only upside.
And the upside is like one to one million.
You can actually destroy a company through marketing.
The case is... And advertising.
Yeah.
I think what maybe has changed is the meaning we ascribe to it.
It's been keyed three times.
It's been keyed by and run into by somebody I can only assume intentionally.
In the past.
In Ottawa.