Shane Parrish

They're looking at buying a family cottage.

and I'm like, how do you think about these things?

He's like, I saw this one, it was perfect, but it was a little more money than, and I brought this up.

But it's sort of like, what do you want if you want a second property?

You want proximity so it's easy to get to.

You want privacy so there's not a lot of things around it.

And these things just don't come up very often.

As many lakes as we have, I mean, the prime properties come up maybe once every five or six years per lake.

And as Cain said, in the long term, we're all dead.

And we're all dead.

Anyway, an interesting aside here, but when we sat down, we were talking about high trust versus low trust societies and introducing friction.

Yeah.

I'm wondering, spend a beat on that for a second.

Because you can't get fired for following the rules.

You can't get me in trouble.

You told me to follow this procedure.

And common sense would be to opt out at some point in certain situations and use your brain and judgment.

Yeah.

What can we learn from marketing from the Mad Men era that's still true today?

Oh, okay.