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Shane Parrish

๐Ÿ‘ค Speaker
15908 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He did everything from working the production line to loading the trucks.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He took a salary of $100 a week while he paid some of his more senior people $150.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He was trying to build a company and the company ate first.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Their equipment was mostly secondhand and constantly broke down.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

When something went wrong, Harrison would drive around the county visiting local garages and asking mechanics if they could fix whatever had failed.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

None of their employees had worked in a plant like this before because no plant like this had ever existed in Canada.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

They were learning how to operate the thing while simultaneously securing potatoes from local farmers, hiring and training staff,

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

finding customers and figuring out how to ship frozen products thousands of miles from a town with almost no transportation infrastructure.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

All at the same time and all before their cash ran out.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

It was also not uncommon to see Harrison going up and down the production line, borrowing travel money from employees.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

$2 from one person, $5 from another.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He always paid it back.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But that's what the early days of this global empire actually looked like.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

A man walking up and down the production line, borrowing gas money from his factory workers so he can drive to his next sales call.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The first year, sales totaled $153,000 and against all odds, a tiny profit.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Almost comically tiny, $1,800, but it was in the black ink, not the red.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

It was the beginning of successive profitable years that have lasted without interruption to this day.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Harrison decided from the very first day to reinvest everything.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

We invested every nickel we made, he said, and every nickel we could borrow.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

There were no dividends, no money off the table, and all of it was plowed back in every year.