Shane Parrish

And I was like, really, that surprises me.

And he's like, well, a lot of these things only come up once.

I don't get another shot at it.

And if I'm a private company, I don't have public company shareholders, and it takes me, you know, five years versus three years to get my money back out of the deal, why do I care?

I'm never going to be offered this again, and they're not going to build another one.

So when it comes to fiber optic in the ground, it's getting harder and harder to do.

it's Eastland Cable Communications.

But they, not only do they deliver cable to a large portion of Canada, but they own a lot of infrastructure that people aren't aware of.

And he's like, well, what difference does it make?

And I've been chewing on

that nugget ever since.

And, you know, you can apply this from a marketing perspective as well, right?

If you have a client or go back to real estate for a sec, you have a client who's looking at a lake house or a cabin or a cottage or whatever you call them in the UK or in the United States,

And you get a property and you say, my budget is, I don't know, say $500,000.

And you find a property that's $700,000.

Is it worth splurging on the $700,000 property or whatever it is?

And the answer is, is this like a once-in-a-generation property that I'm never going to have the shot at again?

And then overpaying, you make overpaying seem rational.

And in a way, it kind of is rational, where it's like, well, this is only going to come up once.

So, like, I have a friend actually going through this now.