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Shane Parrish

👤 Person
14032 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

a decent amount of debt in the railroad because they know what the earnings it's very predictable and they're comfortable the same as the energy where they're putting a lot of capital they put a lot of debt in and i talked to this guy in um nova scotia john bragg and he sort of did the same thing and so he he

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

created Oxford Frozen Foods.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

He's this incredible story.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

He's this billionaire from this small town of 1,100 people.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

He started... I've been to Nova Scotia.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

What's it called?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Oxford.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's called Oxford, Nova Scotia.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And he started not one, not two, but three multi-billion dollar companies from this small town of 1,100 people.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Is he still there?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

He's still there.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Such a great guy too.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And it was fascinating to talk to him because he basically was like, look, you know, he owns North America's largest private telecommunications company.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And he said, I wasn't afraid of that at all.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And we levered up massively.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We went all in multiple times, acquiring more assets.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But if there's something more volatile, he gets very nervous about the debt.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So he wouldn't do it if there was volatility.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But he also had this thing where it was so counterintuitive to what you hear on Wall Street, which is like, I don't mind paying more.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You know, I don't mind paying the most.