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Shane Parrish

๐Ÿ‘ค Speaker
15908 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Reputation is a form of capital.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

It just compounds more slowly than money.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Then Harrison pursued government grants with a tenacity that bordered on artistry.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

A federal cold storage subsidy turned him down because McCain Foods was a private company and the program didn't allow personal gain.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But he wasn't one to take no for an answer, so he organized a farmer's co-op on the spot, applied through that, and got the grant.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He noticed that the province was seeking job creation projects.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He also noticed it was an election year.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

So he walked away with a $470,000 bond guarantee.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Then he went to the local county council and secured a near total tax exemption for the first two years, telling them the federal and provincial governments were already backing him.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Five different sources of capital, and he didn't give up any equity.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

His defense of taking government money was always practical and pragmatic.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The grants didn't make his business.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

They made his business in Florenceville possible.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Without the grants, he'd probably still have a frozen food company because that was the kind of person he was.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But he'd have built it somewhere with easier access to capital markets like Toronto, Montreal, or Idaho.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The grants didn't create the entrepreneur, but they did let him do it in his small town.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

And because he stayed home, Florenceville got a plant, local farmers got year-round buyer,

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

and thousands of people in a town the rest of Canada had forgotten about got steady jobs.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Now that they had the money, they had to build the thing.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

They started by admitting plainly and without embarrassment that they didn't know how.