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Shane Parrish

👤 Person
14032 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

If that makes sense.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Did the management team do what they said they were going to do?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The balance sheet changes over, you know, like he was a very, he had a different emphasis on things than people, I think, realize.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And I think with a lot of his investments, I mean, my personal take is he was looking for predictability.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And it wasn't about massive disruption.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It was never about things being turned around.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

He got out of that in the late 60s.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

with diversified refilling was the last real turnaround situation they sort of got themselves into.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They exited quickly.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They didn't really get burned, but I was talking to Munger about this over dinner one day and he's like, we just realized that we made a mistake.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We were never going to make a lot of money in this business and it was highly competitive and we had no edge.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And so they got out as quickly as they could.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And I think that the predictability of what he buys, at least his long-term holdings, like if you look at that, I think it's really interesting because it's like, you can kind of see it, the railroad.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

These are going to be using the railroad in 50 years.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That's a great example.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So it will be unbelievably difficult to build a competing one.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But you can also, you can lever it if it's predictable.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And leverage is this interesting thing where he says they don't do a lot.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And they don't when you look at the whole company.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But on the railroad, for instance, they'll put...